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F-Patterns No More: How People View Google & Bing Search Results

There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago. So, as part of brand new research arm – ConversionXL Institute – we conducted our own eye tracking study. We wanted to see if previous research still holds up. Google and Bing …

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