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AdWords is Changing Exact Match…Again

AdWords is Changing Exact Match…Again Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the …

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100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization By Sinan Hatahet Conversion Optimization You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need …

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Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In Half

Previously, advertisers needed to have 1,000 website visits in the past 30 days to be eligible for the program. Now, the requirement is being slashed to 500. Furthermore, the ceiling for advertisers who are eligible to use Smart Goals has increased to allow for more adoption. Smart Goals are now eligible for up to 10 million website visits over 30 …

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