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Are You Making the Number 1 Mistake Networking Face to Face and on LinkedIn?

The number one mistake we often make is trying to sell to the person in front of us. What do I mean by that? Well imagine you’re at a networking event or on LinkedIn – you try to sell to the person in front of you and by doing so you often sabotage your chances of success before you have even started!

1. They think you’re a pushy sales person, put the defensive barriers up and you will never engage them in the future. 2. Once the barriers are up any future opportunity will go elsewhere. 3. They might tell others of your pushy sales approach and hence your reputation is also being tarnished before you even meet the next person!

Now imagine that everyone you meet knows hundreds of other people that they could introduce you to. Would that shift your focus to their network (as opposed to them) as I am pretty sure you would rather sell to a few as opposed to one?

1. You differentiate yourself by not selling to them. 2. They think you’re a great person as you’re trying to help them, this brings the barriers down and you can always engage with them positively in the future. 3. Once the barriers are down any future opportunity will go to you (as long as you keep in touch). 4. They will tell others of your proactive and positive approach to help them and enhance your local reputation 5. They might even introduce you to someone that they know that they think you can help with your expertise, insight, service or products.

Imagine the email – “you must meet X, I met them at an event recently and they were telling me about Y and I instantly thought of you. You must meet up over a coffee and have a chat”. Wouldn’t that make your business development and sales easier?

The number one mistake when you network is to sell to the person facing you, as opposed to gaining trust and sponsored access to their networks – network (face to face or on LinkedIn) to build rapport, strengthen relationships and this will open doors and get significantly better results.

Expert at helping people turn LinkedIn into the success they seek be it sales or projects. Professional hybrid – sales director by background, actually used LinkedIn to raise more than £10M of new business revenue in my first few years and now teach others. I am not a trainer that… View full profile ›

This article originally appeared on The Linked In Man and has been republished with permission.Find out how to syndicate your content with Business 2 Community.

We all go to networking events and onto LinkedIn looking to meet clients or partners, starting to build those long term relationships that are both profitable and critical to our business and personal success, but we are doing it in the hardest way possible.

We all go to networking events and onto LinkedIn looking to meet clients or partners, starting to build those long term relationships that are both profitable and critical to our business and personal success, but we are doing it in the hardest way possible.

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About mark@jmgassociates.com

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