This means that photos and videos shared to #Instagram will no longer appear in chronological order and will instead appear based on the likelihood you’ll be interested in the content and your relationship with the person posting.
The change could mean that if your best friend posted an image while you were away from your phone for a number of hours, Instagram might place that content at the top of your feed the next time you open the app.
In a blog post announcing the change on March 15, Instagram says that they’re focusing on optimizing the ordering of posts and that most users miss on average 70% of their feeds. The post goes on to explain:
Speaking to the New York Times, Instagram co-founder, Kevin Systrom, also made reference the fact that users miss 70% of their feed, explaining: “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”
As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
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