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8 simple tweaks to make your OK product shine online

So, how can you meet your goal of selling this mediocre product? How can you present it in the best possible light and distinguish it from other options?

 

Thank goodness for the internet; you can make even products that are lukewarm seem red-hot if you market them well. The better it looks and feels when viewed online, the better your will be. And if you do a good enough job with this, you can sell even more than you aim to, and possibly raise the price as demand increases.

 

Experts agree that perceived quality is far more important to consumer decisions than absolute (objective) quality. “Perceived quality” is what your customers think about your product and how they feel it compares to others.

 

Quality is a subjective term. Every consumer perceives quality in his or her own way. However, there are general traits that consumers use to decide how much quality your product offers.

 

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s also not the worst — but you still have to sell it!

Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s also not the worst — but you still have to sell it!

 

 

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