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Most people’s attention span lasts just four seconds across 20 percent of website content viewed. So, when it comes to your website, think about first impressions.
“I probably view more than 1,000 websites each week, so when something is unusually good it stands out from the clutter. The web is expanding an incredible amount daily – with both well designed and poorly designed sites. With such a tremendous amount of competition, standing out is a huge key to success.”
Evaluate what content is above the fold — meaning, the stuff people see without having to scroll. Determine your most important information and position it to capture the user’s attention.
“90% of information transmitted to the brain is visual, and there is another theory that says visuals are processed 60,000 times faster in the brain than text. Therefore, 40% of people will respond better to your visual content than plain text.”
Make it easy for users to click the important stuff, find your contact details, leave comments and share posts and pages from your site. Bullas suggests:
Most business owners write their own copy, often as an afterthought. That means they also tend to leave critical elements, such as headlines, out of the equation.
In fact, 14 out of 50 business websites don’t contain a headline, which is not good practice. As freelance copywriter Joseph Ratermann explains: “8/10 people will read a headline while only 2/10 will continue to read the body copy.”
It should go without saying that one of the best ways to create value on your website is to have a blog. But not just any blog. It must serve as a valuable resource to potential leads and current customers alike.
The whole point of any marketing effort, including that of your website, is that you want people to do something. The easiest way to get them to do something is to have a call to action (CTA) on every page of your site.
Attracting more user engagement really is quite simple. Try implementing these website hacks and you’re guaranteed to see your conversion rates improve.
To increase your conversion rates, it’s no longer enough to simply drive traffic to your website in the hope of some success. Smart business owners know that user engagement and experience is the key to increasing conversion goals.