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7 Reasons Why Your A/B Split Tests Aren’t Working

We’ve refrained from writing about A/B testing examples for a while now on the Wishpond blog since we believe that while it may be an entertaining read, unless there’s some context behind why those tests were successful, finding out that someone received a 27% conversion boost from changing their button color won’t do your business any good.


Of course while reading an article on A/B testing examples can be a great way of sparking your imagination, they should always be taken with a grain of salt and considered in relation to:


Just because something worked for someone else doesn’t mean that it will work for you. Take the time to consider why something worked rather than jumping the gun to implement new tests based on what you’ve heard about online. An arrow isn’t necessarily better than not having an arrow. A background image isn’t necessarily better than no background image.


It might be tempting to test multiple elements on a page at a time. There’s nothing wrong with this and there’s actually a name for it, multivariate testing.


There are a number of reasons why your A/B tests aren’t giving you the results that you’re looking for. It could be the specific test you’re running, but then again, it might go a little deeper than that.



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