2017 is in full swing, and the year has been off to a fast start. In this series, we will take a look at 7 trends I am paying attention to this year, 7 trends which may disrupt our ability to be effective marketers. If we get ahead of the trends, we will be well positioned to reap the rewards of being a first mover or an early adopter. If we fall behind, our competitors and the marketplace at large will seize opportunities and leave us in the dust.
Briefly, the seven trends we will examine are:
- Screenless marketing and screenless search
- Machine learning and artificial intelligence
- Peak social media
- The silent dominance of velvet ropes
- Peak attention
- The death of old SEO
- Account-based marketing surge
Each of these trends has the potential to disrupt our efforts to reach our audiences, connect with them, influence them, and persuade them to consider us for purchase. We will not only look at what these trends are, but also what we should do to stay ahead of the curve.
Stay tuned as we take a whirlwind tour through some of the most powerful forces in the marketplace in the next 11 and a half months.
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Published at Thu, 19 Jan 2017 12:34:48 +0000