Home » Email » 7 Elements to Get Your Cold Emails Opened

7 Elements to Get Your Cold Emails Opened

However, there are a few things that cause sinking pits to form in my stomach and make my palms slightly sweaty. One of those fears is sending a cold email. A fear rushes over me just before and after I hit send. “What if I missed a typo?” What if I spelled their name wrong?” “What if they share this email with all of their colleagues and I’m the new laughing stock at their company?” These what ifs sometimes spiral out of control, but I’ve learned to control them a bit. And after getting over my anxiety, I’ve even been fortunate to find ways to get majority of my cold emails opened and read.

 

I might be the only one who would list one of my fears as cold emailing, but developing tactics that get this scary cold emails opened, read, and responded to is beneficial for everyone. So, what are the factors that get you what you want from your cold emails?

 

Time and time again, the best performing emails and email campaigns are the ones that…segment. We’ve talk extensively about segmentation, but the most successful “cold emails” are sent to specific segments that you organize.

 

For a cold group of contacts, you should separate them out from the contacts in your database that you know and interact with. These contacts should receive the white-glove service at first and depending on the size the segments should be broken out into order of importance. This will help you tailor your message and your “ask” at the end.

 

I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. (If you want proof, I do have pictures). There are probably more extreme things that I could do and I know that I wouldn’t hesitate to do them.

I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. (If you want proof, I do have pictures). There are probably more extreme things that I could do and I know that I wouldn’t hesitate to do them.

 

 

All our posts are curated for you by the guys at http://www.mindyourownbusinessuk.com  we scour the web finding posts to enhance your small business and improve your day-to-day. The Mind Your Own Business Revolution; agitate dinosaurs, avoid extinction and evolve your business.

About mark@jmgassociates.com

Check Also

How to Email Unique File Attachments using Mail Merge for Gmail

How to Email Unique File Attachments using Mail Merge for Gmail Mail Merge, available for …