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6 Web Design Faults That’s Not Healthy For Your SEO

There is an age-old saying that creativity has no boundaries. An artist has to be free from pragmatic hurdles to bring out the best of his creative skills. However, there is an exception in this rule for web designers.

In the competitive world of online business, an appealing web design alone cannot help you get higher ranking than your competitors. Though it makes your website look pleasing to the eyes which increases visitor retention rate, it does not do any good to get you on top of SERP results.

The practice of replacing text content with images or java applets hurts your visibility in search results. Unfortunately, not many designers realize this important fact. Search engine crawlers neither read images nor does it take any information from java applets. The only thing it searches is textual information.

Adding too much non-textual content also makes it difficult for search engines to understand what your website is about. To avoid poor rankings in search results, it is important to fill your website with rich text along with relevant keywords so that a search crawler knows exactly about information on your web pages.

As more people are migrating to mobile devices, there is a growing number of consumers who prefer portable devices to make a purchase. A recent report by Kiss Metrics shows that people spend 69% of their time on mobile. According to the same report, it is revealed that 78% of mobile searches converted into sales.

With dramatic rise of mobile consumers, lacking a responsive design poses you a significant potential loss. With Google already downgrading non-responsive websites, it goes without saying that a non-responsive design will have effects on your SEO results.

A creatively-designed 404 page provides a way for your visitors to browse other important pages of your website. By not optimizing it with proper navigation, you not only deprive your visitors from utilizing other resources of your website but also lose your credibility in the eyes of search crawlers due to broken links.

The best way to reduce bad effects of broken link is to integrate the page with your home page or other relevant pages of your website. By doing that you will not only compensate for the inconvenience of your visitors but will also gain better visibility on search results.

In a bid to make a web design unique and appealing, designers sometimes mess up the navigation which makes a web crawler clueless about the links leading to repositioning of your rankings from higher to lower. A poorly designed navigation bar not only irritates the visitors, it also confuses the search crawler as it cannot follow a structure of links.

There is an age-old saying that creativity has no boundaries. An artist has to be free from pragmatic hurdles to bring out the best of his creative skills. However, there is an exception in this rule for web designers.

Too often, it is difficult for online businesses to stay on the fine line between web design that can get higher rankings. This makes even the best minds to think and find a way to meet these two critical requirements.

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