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6 New Facebook Page Features Your Business Needs to Know About in 2017

6 New Facebook Page Features Your Business Needs to Know About in 2017

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With 2017 now in full swing, are you doing all you can to optimize your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now – and there are some that you really can’t afford to miss.

In this post, I’ll highlight six new Facebook features that every brand needs to consider right now.

1. Posting best practices for 2017

As always, the “what marketing strategy works best?” question for Facebook success has no single, definitive answer, but using the latest research, it is possible to notice trends that could give you a leg-up on the competition.

For example BuzzSumo’s review of 800 million Facebook posts curated during 2016 highlighted some of the following tips:

  • Be brief – Posts containing less than 50 characters were found to be the most engaging.
  • Post off-peak – Posts shared when then the News Feed is less busy receive more engagement, on average.
  • Use video – Video posts (live or recorded) receive more shares than all other post types.
  • Ask questions – Questions got more likes than all other post types.

6 New Facebook Page Features Your Business Needs to Know About in 2017 | Social Media Today

2. Optimize your cover photo for desktop and mobile

Facebook displays Page cover photos at 820 x 312 pixels on desktop, and 640 x 360 pixels on smartphones. This means (rather confusingly) that cover photos can appear differently on desktop and mobile.

To ensure any text on your cover photo also displays on mobile (i.e. is not obscured or cropped), create an invisible buffer of 134 pixels either side and feature the text in the middle – the remaining 560 pixels. Jon Loomer’s infographic spells it out clearly below:

6 New Facebook Page Features Your Business Needs to Know About in 2017

3. Setup Holiday and Custom Reminders

I usually recommend all businesses plan and schedule content in advance, but if you’re one of those people who tends to post to Facebook on the fly, you might want want setup Reminders to make sure you don’t miss out on special dates.

Reminders will notify you about upcoming holidays, or you can setup your own by day and time.

As per Facebook:

“We can remind you to update your page on days that are important to you. Regular posts build visitor trust and engagement, and reminders can make it easier to follow a posting schedule.”

6 New Facebook Page Features Your Business Needs to Know About in 2017

To set a reminder, visit your Page settings and click “Reminders” from the left-hand menu.

4. Change your profile photo to a video

All profiles and some Pages can now record or upload a video of up to seven seconds to use as a profile video, which will replace your current static profile photo and loop continuously.

Subtlety is perhaps the best approach for this feature – you still want users to be able to easily identify your brand name or logo. You can currently only add a profile video from iPhone or Android.

To add a profile video from iPhone:

  1. Go to your profile and tap your profile picture or video
  2. Tap Take a New Profile Video to take a new video or tap Select Profile Video to choose a video on your phone
  3. Record a new video or select a video already on your phone
  4. Tap Use

To add a profile video from Android:

  1. Go to your profile and tap your profile picture or video
  2. Tap Take a New Profile Video to take a new video or tap Select Profile Video to choose a video on your phone
  3. Tap Next, then tap the bar at the bottom of the screen to choose a thumbnail for your video
  4. Tap Use

5. Add captions to video ads automatically

When using social media on mobile, people prefer having the choice to opt in to sound on videos. Facebook’s own researchers found that when mobile video ads play loudly when people aren’t expecting it, 80% of people react negatively, both toward the platform and the advertiser.

You might take this as a notice to create video ads that do not require any sound at all to be understood. However, in cases where this isn’t possible, you’ve always been able to manually add closed captions. Now, however, Facebook can automatically generate them in video ads.

6 New Facebook Page Features Your Business Needs to Know About in 2017 | Social Media Today

Automated captions are currently only available through Power Editor. When creating video ads in Power Editor, your video captions will be generated after uploading your video (it may take several minutes for them to appear).

To set them up:

  1. Once your video ad has finished uploading, click “Select”.
  2. Below “Video Captions”, you’ll see a dropdown that says “Generate Automatically”.
  3. If you’ve selected “Generate Automatically”, you’ll see two options: Review manually before they are added or Let Facebook review for accuracy and add automatically. I’d recommend reviewing manually, just in case Facebook’s audio detection isn”t quite in sync with your audio message.

6. Broadcast live video from your desktop

If you haven’t experimented with Facebook Live in a while, its most recent update introduces a number improvements that give brands more control and flexibility over live broadcasts, including:

6 New Facebook Page Features Your Business Needs to Know About in 2017 | Social Media Today

  • Broadcasting from a web browser – You can now go live on Facebook straight from the web on your desktop computer, not just from a mobile as was previously the case. All you need is a webcam and away you go. Where you compose a status, click on the “Start A Live Video”  option.
  • Live contributors for Pages – A new “Live Contributor” role is now available in Pages, which enables admins to give specific individuals the ability to broadcast live. Before this, only admins could go live from a Page. To add a new live contributor, visit the  Assign a New Page Role section within Settings > Page Roles.
  • Enhanced video metrics – Profiles with at least 5,000 followers will receive enhanced insights on their live videos, including metrics on total minutes viewed, total number of viewers, total engagement, as well as aggregated insights for all videos over 7-,30-, and 60-day periods.

Facebook’s always evolving, and these six tools are just the latest in a long line of updates. It’s worth keeping tabs on the latest tools and features, and considering how they might benefit your business.

This post originally appeared on andrewmacarthy.com

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January 27, 2017 at 04:30AM

All our posts are curated for you by the guys at http://www.mindyourownbusinessuk.com  we scour the web finding posts to enhance your small business and improve your day-to-day. The Mind Your Own Business Revolution; agitate dinosaurs, avoid extinction and evolve your business.

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