If you envision your emails as a newspaper, the subject line is like the headline of a newspaper article. If the headline of an article is boring or doesn’t catch your attention, chances are you will skip over it. The same is true for your subject lines in your emails. With a boring subject line, your email open rates will be low. A poor example of a subject line would be, “May Updates.” However, if you changed your subject line to, “Is Your Website Costing You Business?” people are more inclined to open it. Don’t skim over your subject line and de-prioritize it, it is very important and is the difference between a potential customer opening your email or not.
If it’s possible, use information that people have given you and personalize their emails. HubSpot’s personalization tokens are great for this. Personalization can be use in the subject line, as a greeting, or even in the body of your emails. You can also segment your lists by information that’s been given to you by industry or demographics.
Having a poorly designed email can be one of the first things your potential customers notice, and it could drive them to unsubscribe because your email flow is hard to follow. When designing your email, make sure you:
Only 35% of all emails are opened up on a desktop computer. The rest are opened on a tablet or mobile device. If your emails aren’t optimized for those, you’re driving away a vast amount of clicks to your website. As we mentioned above, your emails should be tested, and testing for mobile optimization is a must.
Email is a great digital #marketing tool, but it can hurt your brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight six tips for sending the most effective marketing emails, and in turn, help to build our brand.
Email is a great digital marketing tool, but it can hurt your brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight six tips for sending the most effective marketing emails, and in turn, help to build our brand.
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