Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force…..Snapchat.
To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond.
There’s been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Some of these “influencers” tend to hype up each new social platform, build an audience base due to first-mover advantage, and then shift to the next platform. This is the social technology version of a Jordan Belfort pump and dump scheme.
But if you had some doubts, I can now tell you FOR CERTAIN that the Snapchat movement is very, very real. The statistics nestled in The Infinite Dial are remarkable and prove a simple truth:
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted.
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