Of course, there’s no one single approach for content success, as variety continues to be the right spice in #marketing campaign lives. In fact, the most effective content marketers use an average of 15 tactics and channels, according to the CMI/MarketingProfs survey of B2B marketers.
One of those tactics that is really getting results is interactive content. Since interactive is still riding on the new wave of marketing tools, we’ve laid out 5 key ways it can really impact your marketing campaigns and generate amazing lead results.
As mentioned, content variety is all the rage these days. With technology continuing to broaden, buyers have developed different preferences for different formats. Some people want that data driven white paper, some want their data in a more visual infographic, some want it in a video they can watch.
By breaking down large pillar assets into various interactive formats like assessments, interactive white papers, infographics, polls, quizzes, galleries, and interactive videos you can greatly extend the asset’s life while also spreading different formats across your promotion channels.
Fast fact: The average #social media user sees roughly 285 content pieces per day. That’s a lot of content. And as a result, marketers need to always be searching for new advantages to stand out of the crowd.
Fast fact: The average social media user sees roughly 285 content pieces per day. That’s a lot of content. And as a result, marketers need to always be searching for new advantages to stand out of the crowd.
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