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5 Content Marketing Failures Your Business Needs To Avoid

is absolutely everywhere, from to business blogs and everything else in between. But with so much content out there, it’s important to get it right otherwise you risk losing your content beneath all of the competition.

When you create content, you need to do so specifically with your audience in mind. Otherwise, their attention will not be maintained for very long which means your content will not get read, shared or cared about.

When you are able to answer the above questions and deliver content accordingly, your website traffic, conversion rates, and will all be on the increase.

Once your content has been published it’s time to get to work with promoting it, which means you need to publish it on your social media pages. Social media is a critical connection between your content and your audience. Without it, your content stands a much smaller chance of being read (unless you are a major publication with a wide international audience). That being said, even major publications share their content on social media, which gives them perfect leverage to increase their content’s reach significantly.

When someone is directed to your website via your content, he or she needs to have the option to visit your about page to learn who you are and what your business is all about.

Proper spelling, grammar, and punctuation should never be overlooked. If your content is brimming with spelling mistakes, poor punctuation, and grammar, people will judge you, will not respect you and will perceive your business as untrustworthy (unfortunately this is the truth). If you can’t create the content yourself, hire a qualified content writer to do the hard work for you. There are also some great tools out there, such as Grammarly, which is a writing enhancement platform that can be downloaded onto your PC and corrects your writing along the way.

It’s essential to analyse your traffic to determine which content flies and which content bounces. This will show you what your readers are responding positively to so that you can produce more of the same.

Maria is the content manager at 8 Ways Media, a branding and web design agency based in Switzerland. Here, she writes all content for the website including blog posts, news articles, and PRs, where she focuses on digital , branding and business. Maria graduated from King’s College University with… View full profile ›



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