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4 Ways to Optimize Your Facebook Ads : Social Media Examiner

When you can track whether people do things like view a certain web page, add an item to their cart, buy a product or fill out a registration form, you’ll know which ads convert best.

 

For example, while two ads may be particularly successful at inspiring people to click through to your site, only one might drive them to purchase from you.

 

Armed with the knowledge that pixels provide, you can focus your budget and the following scaling efforts on the ads that are actually helping you reach your business goals.

 

If you’ve found success targeting ads towards a particular group of people, you can expand your to reach more people who are similar. allows you to reach these related groups by building out lookalike audiences.

 

When you can track whether people do things like view a certain web page, add an item to their cart, buy a product or fill out a registration form, you’ll know which ads convert best.

To find out which Facebook ads are successful, you should install the Facebook pixel on your website. This snippet of code allows you to see what happens on your website after Facebook users click on your Facebook ad.

 

 

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