But it’s not about blogging for high volume keywords or #advertising to broad markets. Content that converts guides an audience through a journey with your product as its final destination.
As a content marketer, you need to transform your strategy into a systematic approach and use your words to create conversion powerhouses. I’m not talking about how your brand is better than the rest.
I’m talking about “here I am”, “let me help” and “by the way, here’s a solution.” These four tactics will help you create more effective content and get it in front of the right people at the right time.
Don’t underestimate the importance of mapping your customer’s journey. It’s easy to get caught up in the Hail Mary approach where factors like copy, colors and A/B testing dominate your mindset.
It’s no secret that content is a powerful source for leads. Content #marketing is a growing industry with 70 percent of B2B marketers creating more content than they did the year before.
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