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3 Ways to Improve Your Content Marketing

As a business owner, you have to know the score at all times. And the score that matters — for most business owners — is revenue and profit numbers. These metrics tell you whether you’re winning the game, or losing, and whether you need to make some adjustments.

Content marketing is the same way. Either you’re employing strategies that are helping you to reach your goals, or you need to make tweaks to your approach. But you might be wondering what metrics to track. This depends largely on the nature of your business and the outcomes you’re looking to achieve. SaaS metrics are going to be different from ecommerce metrics, for example.

It is quite likely that email will play a key role in your content-marketing strategy. Some content consumers instantly convert into buyers, but they are few and far between. Many others will need to be nurtured and persuaded through more value-added content.

This is where email automation comes in. You can prepare customized messages that will go out to your subscribers on a schedule, and also segment your user base so that those customers receive only relevant messages.

Automation does, however, require some planning, because different visitors will opt-in on different parts of your site. Your subscribers might have distinct interests based on what content they were viewing when they opted in.

It’s important, then, to segment your list based on these different interests and to map out a customer journey for each. This will inform the kinds of emails you need to send to each group. For example, if you’re running a guitar site, you might have visitors who are interested in lessons, and a separate group interested in reading reviews.

In that type of scenario, you’d want to offer free lessons to the people who want to learn more about how to play guitar; your end goal would be selling a course or an ebook. For those who only want to read reviews, you could send product updates, with guitar sales as your goal.

When it comes to email automation, using the right tool is key, because some platforms make segmentation very difficult. Unless you have a dedicated email marketing person, the best strategy is to use software that allows you to easily tag or segment visitors upon signup.

If you’re serious about content marketing, you can’t ignore search engine optimization. Researching keywords, creating targeted content and building your backlink profile are tasks that should be high on your priority list.

Unfortunately, you can’t just ask random website owners to link to you and expect to earn valuable links. You need to be far more strategic. Here are several ways to build your backlinks:

Also don’t forget to check your SEO regularly. Keep in mind that SEO is a long-term strategy, and you may not see results immediately. You’ll need to stay on top of things over the long haul.

Always remember that content marketing doesn’t pay off overnight. You must have a long-term mindset to get the most from your efforts. To summarize, then:

. The number of people that share your content on Facebook, LinkedIn, Google+ and so on. This data is sexy, but not necessarily as important as many people make it out to be.

. Contribute high-value content to other publications and ask whether they allow contextual links. If not, you can usually get a link in the author’s byline.

As a business owner, you have to know the score at all times. And the score that matters — for most business owners — is revenue and profit numbers. These metrics tell you whether you’re winning the game, or losing, and whether you need to make some adjustments.

Have you created a documented strategy for your content-marketing efforts? Are you already executing against it? Are you rolling out new content on a predictable schedule? If so, you’re already miles ahead of where many entrepreneurs and businesses are with their content marketing.

All our posts are curated for you by the guys at http://www.mindyourownbusinessuk.com  we scour the web finding posts to enhance your small business and improve your day-to-day. The Mind Your Own Business Revolution; agitate dinosaurs, avoid extinction and evolve your business.

About mark@jmgassociates.com

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