Concurrently, larger companies have integrated #social media into their #marketing plans. For them the cost of professionally supported social media activity and related #advertising remains low compared to the alternatives.
Here are 5 key trends for 2016 small business social media use. They’re based on UMass Dartmouth’s 2015 Inc. 500 research findings. (BTW, here’s #small businesses social media use in 2015. )
2016 small business social media use focuses on the 3 top social media platforms. Yet, the biggest opportunities to break through are on new platforms with new features.
#Facebook is social media’s global 800 pound gorilla. It’s gaining traction in video, mobile and messaging. It’s opening its long format content in April.
Social media leveled the marketing playing field for small businesses. They spent time not dollars to find opportunities these new platforms presented.
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