Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
We hosted a webinar last week with Cision and video content expert Jeff Barrett about video content that converts. It was the most engaging topic we’ve seen.
Instead of creating videos you want to go viral or start a trend, try creating video content that taps into existing conversation on the web or in your industry.
Create something truly original is difficult if not impossible. But knowing what your audience is use to seeing or what your competitors create can help you. Do videos from your parking lot. From your car. From the warehouse or the rooftop (please consult legal before creating any rooftop videos).
Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from #Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video.
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