Admittedly, this scenario is… unlikely. However, this happens all the time in the world of ecommerce. Despite your best-laid plans, users visit your site, start shopping, then close the tab so they can watch the latest trailer for Season 6 of Game of Thrones, never to return.
Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Unfortunately, it’s also impossible to mitigate against entirely – some people will inevitably abandon their carts before crossing the line and making a purchase. That said, it’s definitely not impossible to improve your ecommerce experience to reduce and combat shopping cart abandonment, and in today’s post, we’ll be looking at 13 ways to do just that.
Some online retailers see transaction forms as a mere formality in the #sales process – they’ve already tempted you with their wares, so why wouldn’t you fill out a lengthy form without question? However, this is most definitely not the case, and your transaction forms are just as vital a tool in establishing and building trust in your site as any other part of the process.
Remember that, by asking your customers to fill out a transaction form, you’re essentially asking them to trust you with their personal information. This goes far beyond just their contact details; you’re asking for their credit card details, something many people are (understandably) hesitant to part with.
Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a kitten playing with a nerf gun in Aisle 3. You promptly forget about whatever it is you were thinking of buying, watch the kitten for a while, then walk out of the store.
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