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10 Ultimate Google Analytics Tips To Boost Your Digital Marketing

It’s pretty surprising therefore, how many businesses we come across which are not making the most of Google Analytics. In this article I share some of my favourite advanced features of Google Analytics and some great set-up tips to give marketers some ideas of how they should be optimising their accounts and using this amazing tool entirely to their advantage.

 

For the average small or medium business, it is often fine to have just one property. However, it is absolutely crucial all Google Analytics properties have at least 3 separate views for each of their properties; a main view, a test view and a raw view. The main view is what you’ll use for day to day reporting and analysis; the test view is for testing new goals and filters, before moving them to the main view; and the raw view is a backup for all website data.

 

The raw view is particularly important. Imagine how disastrous it would be if you implemented a filter incorrectly on your account and corrupted all of your data!

 

A really useful feature of Google Analytics is its ability to provide demographic information about website users, such as location, age and gender. This can help marketers understand their target audience. It is important that you enable this feature in your account otherwise you won’t see any data. To do this simply click into property settings, scroll down to the appropriate part of the page and toggle the enable demographics button.

 

It’s pretty surprising therefore, how many businesses we come across which are not making the most of Google Analytics. In this article I share some of my favourite advanced features of Google Analytics and some great set-up tips to give marketers some ideas of how they should be optimising their accounts and using this amazing tool entirely to their advantage.

We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.

 

 

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