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10 Killer Email Marketing Trends to Watch in 2016

Email marketing after being left on the lurch for some time again came revitalized enjoying more focus from all around. 2016 with an array of new approaches in email design and automation is likely to be a great year with full of promises for email marketing. Here are our picks on 10 killer email marketing trends that every business need to concentrate in 2016.

Gmail for long accursedly left itself behind in the league of new email services with new look-wise approaches. But this year can be a turnaround time for the number one mailing service. By following some enhanced viewing and design standards and support it can just offer a whole refurbished feel to the subscribers.

Gmail is likely to add two important aspects to their mailing service, respectively as style support for their web-mail clients and for mobile apps long awaited media query support. With these two designers, marketers and ESPs will be able to ensure great user experience both on desktop and mobile.

Until last year, 49% of email opened on mobile devices but in the last quarter of the year this figure surged ahead tremendously. In 2016, mobile access and opening of emails on mobile devices will outnumber desktops by huge margin.

As businesses continue to turn their back towards expensive desktop suites accessing emails on desktop will further shrink and a large portion of this will switch over to mobile. Moreover, with the rapid proliferation of cloud-based software, on-premise software suites will continue to shrink resulting in email access beyond boundaries of devices and location.

Real time email marketing is getting popular with the new technology allowing proactive and agile feedback on user access. Blast email sending has stopped garnering any effective result long ago and in the days to come will only contribute to negative user feedback. Email recipients are now interested in messages that are addressed to personal taste, preference and focus areas rather than just their first name. Engaging emails that are likely to have bigger chances of business conversion or response should at least offer some personal attributes connecting the recipient almost instantly.

Video and animation in email content will continue to garner more importance and find wider application in the months to come. Besides attracting subscribers’ attention at a glance the moving and dynamic elements can also intuitively deliver suggestions and guide recipients towards certain actions. Use of moving materials like timer also can enhance the click through rate tremendously. Making users respond to graphic and moving elements is crucial rather than just adding such elements because they look cool.

With focus on design and visual effects ruling the web nobody is actually interested anymore in simple, plain text emails. Creating beautiful impressively designed emails has now become extremely easy thanks to an array of tools. From using good typographic variation to the use of full blown images to using the right mix of white space with distinct contrast of color, aesthetic appeal rules supreme here and there are too many ways to ensure that.

In 2016, modular designed template for emails will add to the variety of look-wise choices with the same email content. The goal of modular templates is to be offer quick and easy design options by editing the design elements. This allows designing emails easily while ensuring aesthetic appeal, quality and consistency. This also helps email automation to take effect as designing emails through such templates is likely to take much less time than usual.

Email marketing after being left on the lurch for some time again came revitalized enjoying more focus from all around. 2016 with an array of new approaches in email design and automation is likely to be a great year with full of promises for email marketing. Here are our picks on 10 killer email marketing trends that every business need to concentrate in 2016.

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened or you are leading a business for quite some time, the emerging marketing trends are likely to attract your attention.

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